A shocking case of digital fraud has emerged involving Archita Phukan, whose identity was stolen and exploited through deepfake technology for over five years. What appeared to be a rising social media star, “Babydoll Archi,” turned out to be an elaborate scam orchestrated by her ex-boyfriend, Pratim Bora. This scandal highlights the dangers of AI misuse, privacy violations, and the urgent need for stricter cybercrime regulations.

In this article, we’ll explore the Archita Phukan viral photo and video controversy, its implications, and key FAQs to help you understand this alarming case.
archita phukan viral photo and video
The Archita Phukan Deepfake Scam: What Happened?
The Fake Persona: “Babydoll Archi”
In August 2020, an Instagram account named “Babydoll Archi” began posting glamorous photos and videos of a woman claiming to be Archita Phukan. Over time, the account gained 1.4 million followers, with viral reels set to popular songs like Damn Un Girl by Kate Lynn.
However, the truth was far more sinister—none of the content was real. The account was run by Pratim Bora, Archita’s ex-boyfriend, who used AI-generated deepfakes to create an entirely fabricated online persona.
How the Scam Unfolded
- Pratim used old personal photos of Archita and AI tools to generate fake videos and images.
- The account evolved into posting explicit content, which Pratim monetized through paid subscriptions.
- The scam lasted five years before Archita’s brother noticed manipulated images and alerted authorities.
Legal Action & Arrest
The Dibrugarh Cybercrime Unit traced the IP address, leading to Pratim’s arrest. He now faces charges under Indian Penal Code (IPC) sections related to:
- Cyber harassment
- Defamation
- Digital impersonation
- Financial fraud
His devices were seized, and his accounts were frozen as part of the investigation .
Why This Case Matters
This scandal is one of India’s largest deepfake-based identity frauds, raising critical concerns:
- AI Misuse: Just five photos can create a realistic deepfake.
- Lack of Regulation: Social media platforms often fail to detect AI-generated fraud.
- Privacy Risks: Anyone’s identity can be stolen and exploited online.
How to Protect Yourself from Deepfakes
- Reverse Image Search – Check if photos appear elsewhere online.
- Verify Profiles – Be cautious of suspiciously perfect accounts.
- Limit Personal Photos – Adjust privacy settings on social media.
- Report Suspicious Content – Alert platform moderators immediately.
FAQs About the Archita Phukan Viral Scandal
1. Who is Archita Phukan?
Archita is a real woman whose identity was stolen to create a fake Instagram persona, “Babydoll Archi.”
2. Who created the fake videos and photos?
Her ex-boyfriend, Pratim Bora, used AI deepfake tools to generate the content .
3. How was the scam discovered?
Archita’s brother noticed manipulated images and filed a police complaint, leading to an investigation.
4. What legal actions were taken?
Pratim was arrested and faces charges for cybercrime, impersonation, and fraud.
5. How long did the scam run?
Five years (2020–2025) before being exposed.
6. What can we learn from this case?
Deepfake technology poses serious privacy risks.
Stronger AI regulations and digital consent laws are needed.
Final Thoughts
The Archita Phukan viral photo and video case is a stark reminder of how easily AI can be weaponized. As technology advances, so do the risks of identity theft and digital exploitation. This case should prompt stricter laws and greater public awareness about deepfake dangers.