The world of professional golf is often associated with precision, discipline, and a strict code of conduct. However, in May 2024, English golfer Charley Hull shattered these conventions with a single, unfiltered act that catapulted her into the global spotlight. A video of Hull signing autographs for young fans with a lit cigarette dangling from her lips during the U.S. Women’s Open went viral, sparking a whirlwind of reactions from admiration to criticism. This incident not only highlighted Hull’s unconventional personality but also ignited discussions about athlete authenticity, privacy, and the evolving expectations of sports stars in the digital age. This article delves into the details of the viral moment, its aftermath, and its broader implications for the world of golf and beyond.

charley hull viral video
The Viral Incident: What Happened?
During the U.S. Women’s Open at Lancaster Country Club in Pennsylvania in May 2024, Charley Hull was captured on video walking across the practice area with a lit cigarette in her mouth. As she made her way to the range, a group of young fans called out to her for autographs. Hull, known for her approachability, immediately obliged without stubbing out her cigarette. The video shows her signing autographs with the cigarette still dangling from her lips, a moment that was both casual and unprecedented in the often-polished world of professional golf .
The footage, initially captured by a GOLF.com camera crew filming unrelated content, quickly spread across social media platforms. Within days, it garnered millions of views and was shared by major publications like the New York Post and outlets such as Barstool Sports and BroBible. The video’s virality was amplified by comparisons to John Daly, the two-time major winner known for his similar unapologetic demeanor and smoking habit on the course .
Charley Hull’s Response and Explanation
In the aftermath of the viral video, Charley Hull addressed the incident with her characteristic candor. She explained that the moment was entirely spontaneous: “I genuinely was walking to the range, had my hands full, someone asked me for an autograph, I’m not going to say no because I always like signing autographs. Had a cigarette in my mouth, signed it, and then it’s gone viral” . Hull expressed amusement at the attention but also clarified that her smoking was a means to quit vaping, a habit she had adopted during a stressful period the previous year .
Hull emphasized that despite the smoking, she maintains a healthy lifestyle overall. She rarely drinks alcohol, is a dedicated gym enthusiast, and focuses on clean eating. She also revealed that she comes from a family of smokers but has always disliked the habit and plans to quit soon . Interestingly, Hull noted that the viral incident led to a surge of 70,000 new Instagram followers in just two days, although she had previously handed over her social media accounts to her agent to manage due to her addictive personality and ADHD diagnosis .
Public and Media Reaction
The public and media response to Hull’s viral moment was overwhelmingly positive, though mixed with some criticism due to the health implications of smoking. Fans praised her for her authenticity and relatability, with many dubbing her the “female John Daly” . During the tournament, spectators embraced her unapologetic demeanor, with some even asking her to sign cigarettes or dangling tees from their lips in homage .
Media outlets highlighted the incident as a refreshing departure from the often-sanitized image of professional athletes. Golf Channel dedicated segments to discussing Hull’s personality, and her fellow golfer Mel Reid shared humorous anecdotes about Hull’s unpredictable behavior, such as discussing massage appointments moments before critical putts . However, some commentators pointed out the negative health message associated with smoking, though this was largely overshadowed by the celebration of her individuality .
The Role of Personality and ADHD
Charley Hull’s viral moment cannot be fully understood without considering her unique personality and her ADHD diagnosis. Hull has been open about her ADHD, which she says contributes to her high energy levels and sometimes impulsive behavior . This condition has also shaped her approach to golf and life, making her both relatable and intriguing to fans.
Her authenticity is a hallmark of her public persona. As she once stated, “I’m just me. I’m not going to change for the world. People will either like it or lump it” . This attitude has endeared her to many, as it contrasts sharply with the often-curated images of modern athletes. Her willingness to be “messy” in the public eye, as noted by The Guardian, makes her a compelling figure in a world that often demands perfection .
Impact on Hull’s Career and Popularity
The viral video had a tangible impact on Hull’s career, significantly boosting her public profile and marketability. Following the incident, her social media following grew by over 70,000 followers in just two days, and she became a sought-after figure for media engagements and endorsements . Brands were drawn to her authenticity, and she even made a cameo in the Netflix film Happy Gilmore 2, where she played a mini-golf park manager alongside Adam Sandler .
On the golf course, Hull’s performance remained strong. She finished T19 at the U.S. Women’s Open and went on to have a successful season, including a victory at the Aramco Team Series Riyadh event and a standout performance at the Solheim Cup, where she defeated world number one Nelly Korda in singles . Her popularity continued to soar, with fans cheering her on at tournaments and engaging with her unfiltered persona .
Table: Charley Hull’s Key Achievements in 2024
Tournament | Performance | Significance |
---|---|---|
U.S. Women’s Open | T19 | Viral cigarette moment occurred |
Aramco Team Series Riyadh | Winner | First win in two years |
Solheim Cup | 3 points for Europe | Defeated Nelly Korda in singles |
KPMG Women’s PGA Championship | Top 20 | Continued consistent performance |
Broader Implications for Golf and Celebrity Culture
Hull’s viral moment reflects broader shifts in celebrity culture and the expectations placed on public figures. In an era where authenticity is highly valued, her unwillingness to conform to traditional norms of athlete behavior resonated deeply with audiences. This incident also sparked conversations about the pressures faced by athletes and the need for a more humane approach to their public personas .
For the world of golf, Hull’s popularity has introduced a new audience to the sport. Her relatability and humor have made golf more accessible and engaging to casual fans, potentially helping to grow the game. Moreover, her success on the course demonstrates that authenticity and excellence are not mutually exclusive, challenging outdated notions of how a professional athlete should behave .
Frequently Asked Questions (FAQ)
What exactly happened in the viral video involving Charley Hull?
The video captured Charley Hull signing autographs for young fans during the U.S. Women’s Open while a lit cigarette dangled from her lips. She was walking to the practice range when fans asked for autographs, and she signed without removing the cigarette. The video was shared widely on social media, leading to millions of views and extensive media coverage .
How did Charley Hull respond to the viral attention?
Hull expressed amusement at the incident but clarified that she smokes primarily as a way to quit vaping. She emphasized that she leads an otherwise healthy lifestyle, including regular gym sessions and clean eating. She also announced her intention to quit smoking soon .
Did the viral video affect Charley Hull’s golf career?
Yes, the video significantly boosted her popularity. She gained over 70,000 new Instagram followers in two days and became a more prominent figure in the golf world. Her performance remained strong, including a win at the Aramco Team Series Riyadh event and a standout performance at the Solheim Cup .
What did the public and media think of the video?
The response was largely positive, with fans praising Hull for her authenticity and relatability. Media outlets celebrated her unapologetic demeanor, though some critics pointed out the health risks associated with smoking. Overall, the incident enhanced her reputation as a unique and compelling figure in golf .
How does Charley Hull’s personality contribute to her public image?
Hull is known for her candid and unfiltered personality, which includes openly discussing her ADHD diagnosis. Her authenticity resonates with fans and differentiates her from many other athletes. She has stated, “I’m just me. I’m not going to change for the world” .
Are there any long-term implications of this viral moment?
The incident highlights the growing value of authenticity in celebrity culture and may encourage other athletes to embrace their true selves. For Hull, it has increased her marketability and broadened her appeal beyond traditional golf audiences .
Conclusion
Charley Hull’s viral cigarette moment at the 2024 U.S. Women’s Open was more than just a fleeting scandal; it was a testament to the power of authenticity in an increasingly curated world. Her unapologetic demeanor, coupled with her exceptional golf skills, has challenged conventional expectations of athletes and endeared her to fans globally. While the incident sparked debates about health and professionalism, it ultimately highlighted the importance of staying true to oneself amidst external pressures.
As Hull continues to excel in her career, her viral moment serves as a reminder that genuine personality can be a catalyst for connection and growth. In breaking away from the mold, she has not only expanded her own horizons but also paved the way for a more inclusive and relatable era in professional golf. Whether on the course or off, Charley Hull’s impact extends far beyond her viral fame, embodying a new paradigm for athletes in the modern age.